国产精品99一区二区三_免费中文日韩_国产在线精品一区二区_日本成人手机在线

VisitBritain links with Tencent to attract more Chinese tourists

Source: Xinhua| 2018-11-21 05:35:10|Editor: yan
Video PlayerClose

LONDON, Nov. 20 (Xinhua) -- VisitBritain, Britain's official tourism agency, announced Tuesday a new collaboration with a leading China-based internet technology and cultural enterprise in a bid to increase spending by Chinese tourists to a billion pounds a year.

The agency said the link with Tencent on a new 3D racing game 'QQ Speed' is aimed at inspiring more Chinese visitors to book a trip to Britain.

It means online gamers in China can now tour Britain virtually on two new tracks, exploring 'British Castles' themed around Windsor Castle and 'North Sea Fishery' which is based on Britain's seaside villages.

QQ Speed's main virtual character 'Little Mandarin' Xiao Juzi has also been appointed as a VisitBritain goodwill ambassador for the Chinese market.

VisitBritain Director Patricia Yates said: "China is the world's most valuable outbound market and we want Britain to be the destination of choice for Chinese travellers. Our collaboration with Tencent's QQ Speed is a great opportunity to tap into a new audience of millions in China, inspiring visitors to book a trip right now to explore more of our nations and regions."

Tencent Interactive Entertainment Group Marketing Director Xinglun Liu said: "The collaboration with VisitBritain and QQ Speed is an affirmation of its influence among young adults. As the most popular racing game both on PC and mobile in China, we hope to help more people understand and learn about different cultures through gaming."

Britain has seen record visits from China in the first half of 2018 with 137,000 visits, up 19 percent on the same period last year. For every 22 visits from China, one job is created in Britain's tourism industry, added VisitBritain.

VisitBritain said: "Visitors from China are some of the UK's highest spenders, last year spending on average 2,059 pounds (2,650 U.S. dollars) during their visit, more than three times the all-market average. Last year saw China enter the UK's top 10 most valuable inbound visitor markets.

TOP STORIES
EDITOR’S CHOICE
MOST VIEWED
EXPLORE XINHUANET
010020070750000000000000011105521376205531
主站蜘蛛池模板: 彩票| 胶南市| 平定县| 永宁县| 尖扎县| 盐池县| 科技| 称多县| 攀枝花市| 横峰县| 遂平县| 杂多县| 泸州市| 永清县| 信阳市| 襄樊市| 富川| 吴堡县| 都昌县| 合江县| 武穴市| 阳泉市| 洛浦县| 田东县| 赫章县| 安新县| 石泉县| 永州市| 永嘉县| 昌邑市| 烟台市| 遵化市| 古丈县| 财经| 普宁市| 溧阳市| 渝中区| 宾阳县| 武平县| 白朗县| 遂溪县|