国产精品99一区二区三_免费中文日韩_国产在线精品一区二区_日本成人手机在线

China Focus: Chinese enterprises aim for high reward in World Cup

Source: Xinhua| 2018-07-03 23:06:04|Editor: ZX
Video PlayerClose

HANGZHOU, July 3 (Xinhua) -- The ongoing FIFA World Cup has not only driven up the emotion of global football fans, but also businesses in China, who eye the quadrennial event as a perfect stage to explore new opportunities and improve their brand images.

Cixi, a county barely known to football enthusiasts in Zhejiang Province, has seen its exports to 32 World Cup participating countries surge dramatically this year.

From January to May, Cixi's exports to these countries rose 6.6 percent to 10.4 billion yuan (1.6 billion U.S. dollars). Exports to the host country, Russia, increased 16.2 percent to 620 million yuan during the same period.

Pointing at a batch of lighters, Lou Bin, general manager of an electronic product company in Cixi, said exports from his company to Russia in the first five months this year had already surpassed the total amount of exports to Russia in 2017.

"All these lighters will be sent to Russia soon," he said. "Our exports to Russia from January to May this year increased 3.8 times from the same period last year, hitting 890,000 U.S. dollars, owing much to the World Cup trademark authorization we obtained last year."

While admitting that orders of World Cup products only make up a small portion of their production, Lou and many others believe this super sport's intellectual property (IP) could be a golden opportunity to build and promote their brands.

An example of this is Hyundai Motor, which spent 1.5 billion Euros to become an official sponsor of the 2002 FIFA World Cup. That year, Hyundai's sales revenue soared by 40 percent in the United States and significantly raised its global brand awareness.

"Many Chinese companies hope to copy that and see a huge leap forward in both brand awareness and sales volume in this year's World Cup," said Yu Jianding, deputy chief of the Cixi bureau of commerce.

After learning about the increasing popularity of fried steaks in Russia, Zhang Jianjie, chairman of Cuori electric appliances group, decided to put their frying and roasting machines into the Russian market.

"These machines are expected to bring our exports to Russia to a new level this year," said Zhang, who added that last year, their exports to Russia had already surged 10 percent to 8 million U.S. dollars.

"For ambitious enterprises who want a bigger global market share, the FIFA World Cup is no doubt the best marketing channel to raise their profile in a short time," said Yu.

TOP STORIES
EDITOR’S CHOICE
MOST VIEWED
EXPLORE XINHUANET
010020070750000000000000011100001372992951
主站蜘蛛池模板: 涞源县| 弋阳县| 杭锦旗| 杭州市| 景德镇市| 满洲里市| 武功县| 清苑县| 西和县| 奉节县| 洛阳市| 客服| 东兰县| 孝义市| 阜阳市| 墨江| 平邑县| 迁安市| 凤山市| 丰县| 灵宝市| 年辖:市辖区| 南皮县| 苏尼特右旗| 长岛县| 泰和县| 石狮市| 体育| 会理县| 辉县市| 东阳市| 叶城县| 巫溪县| 饶河县| 陵水| 楚雄市| 瑞金市| 鄯善县| 宜君县| 淮安市| 鲁山县|